At our branding agency, we work extensively with keywords and metaphors. What kind of imagery do certain words evoke? How can we explore that word, savor it, twist it around, and combine it with other words to create a whole theme?

Today I will explore the word magnificent. According to the dictionary, magnificent might mean: impressively beautiful, elaborate, or extravagant; striking.

If I roll the word magnificent around in my mind, I think of a tall woman, statuesque, proud, lean and strong, with her head up, her whole presence pointing to the sky. She has long lines all flowing upward.

What might a magnificent woman do?


Sources: 1. Vogue Cover, Fall 1932 // 2. Fred L. Packer // 3. Alfred Cheney Johnston // 4. Blanka Matragi 30th Anniversary Couture

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